About us
Choices is a leading, multi-award winning not-for-profit care organisation based in Newcastle-Under-Lyme. We provide a range of care and support services, including over 55 retirement living and supported living for people with learning disabilities.
The care and support we provide is rated amongst the highest in the UK. Our recent accolades include, ‘Care Employer of the Year’.
Our approach is based on recruiting and developing highly skilled staff. We know that it is the little things that make a big difference and that when you put your trust in us, we look after everyone in our care, as part of our family.
We work to the very highest standards and as a leader in the care sector, we aim to set those standards and work with others to provide the very best levels of support for everyone in our care.
Choices is part of Housing Plus Group
Housing Plus Group provides affordable homes and care services across our communities. We're committed to providing services our customers can rely on. As a not-for-profit organisation, we believe in being open, listening to our customers and being accountable for the services we provide.
The Social Tenants Access to Information Requirement (STAIRs) will make it easier for social housing residents to access information about their landlord, including repairs, building safety and performance. From 2027, residents will also have new rights to ask for certain information directly.
To find out more, visit the Housing Plus Group STAIRs page.
Leadership Team
- Wayne Gethings Group Chief Executive
- Les Clarke Executive Director of Care
- Claire Skelton Director of Care and Support Service Development
Choices Housing Association is part of Housing Plus Group.
Governance and control are strengthened by the Board’s clear line of sight across the business.
You can find out more about our board members here.
Board members populate the committee structure, including the Group Care Board.
You can read the latest Complaints Performance Service Improvement Report here.