About us

Choices is a leading, multi-award winning not-for-profit care organisation based in Newcastle-Under-Lyme. We provide a range of care and support services, specialising in dementia care, over 55 retirement living and supported living for people with learning disabilities.

The care and support we provide is rated amongst the highest in the UK. Our recent accolades include, ‘Care Employer of the Year’ and ‘Investors in People Gold Accreditation’.

Our approach is based on recruiting and developing highly skilled staff. We know that it is the little things that make a big difference and that when you put your trust in us, we look after everyone in our care, as part of our family.

We work to the very highest standards and as a leader in the care sector, we aim to set those standards and work with others to provide the very best levels of support for everyone in our care.

Choices is part of The Wrekin Housing Group.

Leadership Team

  • Wayne Gethings Group Chief Executive
  • David Wells Executive Director of Operational Services
  • Rebekah Newton Director of Care and Support

Board Members

  • Desmond Hudson (Chair)
  • Alan Hawkesworth
  • Alison Fisher
  • Annette Shipley
  • Debbie Griffiths
  • Esther Wright
  • Jane Moulder
  • Jim Dickson
  • Shaun Davies

Work for us


View our latest inspection reports from the Care Quality Commission.

View Reports